Takara Tomy

Tomy Company Ltd. (株式会社タカラトミー, Kabushikigaisha Takara Tomī), also known as Takara Tomy is a Japanese toy company and the distributor and manufacturer of the Beyblade toyline in Japan. They currently host Beyblade tournaments in Japan. The company's headquarters is in Katsushika, Tokyo.

Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival, Takara (founded in 1955), merged on March 1, 2006. Before the merger, Beyblades (particularly those of the Bakuten Shoot Beyblade series) were manufactured by Takara.

Youngtoys (and previously Sonokong) licenses the toyline for distribution and manufacturing in South Korea, while Hasbro licenses the toyline for distribution and manufacturing internationally, particularly in western countries.